Group Director of Corporate Communications
As ZALORA's Group Director for Public Relations & Social Media, I am responsible for the overall public communications strategy of the Group across Asia. I lead a team across six markets, taking care of media relations, external and executive communications, crisis and reputation management, events, corporate storytelling and branding, and social media.
Before joining ZALORA, I spent most of my PR career handling luxury and fashion brands which includes Louis Vuitton, Atelier Swarovski and Asia’s inaugural Men’s Fashion Week in Singapore. I have also worked on FMCG clients such as Unilever, DIAGEO and Asia-Pacific Breweries, and served as in-house PR lead for luxury properties and a non-profit organization. I specialize in running large scale events, crisis communications, media management and influencer engagement.
I hold a Master’s Degree in Philosophy from National University of Singapore and a Bachelor’s Degree in Philosophy (Hons) from University of Santo Tomas.