Matthew Gideon

Business Consultant and Entrepreneur

I was a formally trained Software Engineer, but made the switch very early on to become the Founder & Creative Director of a Men’s Luxury Fashion Brand. My background in Software Engineering taught me how to break down complex processes, think logically and systematically, which led to my current accomplishments at 28. My Brand, DEBONEIRE, is recognised by acclaimed Men’s Luxury Lifestyle Publication - The Rake Magazine - as one of Singapore’s Top 10 Menswear sources. DEBONEIRE has also been featured in publications such as Singapore Tatler, Indonesia Tatler, AUGUST Man, L’OFFICIEL, Men’s Folio, The Business Times, The Straits Times, CNA Luxury by Channel News Asia. DEBONEIRE turns 5 in 2020. Recently, I also began consulting for KulörGroup, a Hospitality Interior Design & Architecture Firm whose extensive portfolio comprises of Luxury Hotels & Resorts around the world: Four Seasons Hotels & Resorts, Hilton Hotels & Resorts, as well as Top Tier Accor Group Brands. Here, I manage Corporate Branding, Partnerships and Communications.

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